Samsung just banned AI in 2023. Now it's deploying ChatGPT to 270,000 employees worldwide.

Samsung engineers leaked source code to ChatGPT in 2023.

Samsung's response: company-wide ban on generative AI.

This week, Samsung deployed ChatGPT Enterprise and Codex to every employee in Korea and the entire Device eXperience division worldwide.

270,000+ people. One of OpenAI's largest enterprise deployments in history.

This isn't a pilot. Samsung is embedding AI across R&D, manufacturing, marketing, and corporate functions. The company that banned generative AI is now making it core infrastructure.

Here's what changed: Samsung SDS became an authorized ChatGPT Enterprise reseller in late 2025. The same IT services arm that managed the ban now manages the rollout. Samsung isn't just a customer — it's become a distribution channel.

The multi-vendor stack tells you where enterprise AI is heading. Samsung is running ChatGPT Enterprise alongside Google Gemini and Anthropic Claude. No single vendor wins. The enterprise AI strategy is now orchestration across providers.

Codex weekly active users in Korea surged 800% since February. OpenAI now has 5 million weekly Codex users globally. Samsung's deployment will push that number significantly higher.

The trajectory from "ban" to "deploy everywhere" in 30 months is the enterprise AI adoption curve compressed. Every company that banned or restricted AI tools in 2023-2024 is now watching Samsung. The question isn't whether to deploy. It's how fast you can catch up.

Audit your AI governance framework today. If your company restricted generative AI, Samsung just proved the ban window is closing. The competitive cost of waiting now exceeds the risk of deployment.

SOURCE: https://www.koreatimes.co.kr/business/tech-science/20260622/openai-lands-samsung-as-major-chatgpt-enterprise-customer
VERIFIED: Korea Times (June 22, 2026), Crypto Briefing (June 21, 2026), OpenAI official announcement (June 21, 2026)
SIGNAL: The company that banned generative AI first is now deploying it at the largest scale. This is the enterprise adoption inflection point — the ban era is over.