Samsung banned AI tools after a code leak in 2023. Today it just gave ChatGPT to every employee on Earth.

In 2023, Samsung engineers pasted proprietary source code into consumer ChatGPT.

Samsung banned generative AI overnight. For three years, the world's largest smartphone maker treated LLMs as a security threat.

On June 21, Samsung deployed ChatGPT Enterprise and Codex to every employee in South Korea. Plus every employee in its Device eXperience division worldwide. That includes smartphones, consumer electronics, home appliances. Manufacturing. Marketing. R&D.

One of OpenAI's largest enterprise deployments. Ever.

Here's what actually changed. Samsung built governance instead of prohibition. Every employee must complete internal security training before access. Enterprise controls enforce data protection, user management, and access limits. Prompts and operational data never train OpenAI's models.

The multi-vendor bet is the real story. Samsung isn't just deploying ChatGPT. It's running Google's Gemini Enterprise and Anthropic's Claude alongside it. Three competing models. One workforce. The monopoly play just died at a Fortune 500 manufacturer.

Codex is where the workforce impact gets real. Samsung's non-technical employees are now building internal tools, websites, and automated workflows without writing code. Active Codex users in Korea grew 800% since February. Five million weekly users globally.

Samsung is also OpenAI's memory chip supplier. The partnership now covers infrastructure and workforce transformation. The vendor just became the platform.

Audit your AI governance framework today. If your company banned AI tools in 2023, your competitors already unbanned them. Samsung spent two years building controls instead of maintaining prohibition. That playbook is now the standard.

SOURCE: https://openai.com/index/samsung-electronics-chatgpt-codex-deployment/
VERIFIED: OpenAI blog (June 21, 2026), Reuters/UPI (June 22, 2026), The Decoder (June 22, 2026), CryptoBriefing (June 21, 2026)
SIGNAL: The company that banned AI first is now the largest enterprise deployment. Every CISO who used "security concerns" to block AI now needs a new argument. Governance won. Prohibition lost.