Culture Amp just cut 9% of its staff. The company that sells employee experience software is automating itself.

Culture Amp laid off 70 people yesterday.

That's 9% of its workforce. The third round of cuts in three years.

This is the company that sells "employee engagement" software to enterprises. The tool CHROs use to measure whether their people feel valued.

Now it's restructuring its own people to chase AI.

New CEO Caroline Rawlinson called it "aligning investment with refreshed strategic priorities." Translation: the same language every CEO uses when they're trading humans for compute.

Here's what should alarm every CHRO watching this.

Culture Amp cut 60 roles in November 2025 to build "AI Coach." Seven months later, it's cutting 70 more. The product roadmap didn't fail. The headcount model did.

This is the HR tech equivalent of a security company getting breached.

When the vendor selling "better workplaces" is itself restructuring around AI, the signal to every people leader is clear. No function is insulated. Not even the one that measures whether your workforce is engaged.

Audit your own team's roadmap before the budget cycle does it for you. Map which tasks AI absorbs. Because if the company that monitors employee experience can't keep its own employees, neither can you.

SOURCE: https://www.capitalbrief.com/article/culture-amp-cuts-70-jobs-9-of-its-workforce-in-third-round-of-layoffs-in-3-years-400d7e8e-c8d8-4c82-b4c2-3bb36bdfb5d5/

VERIFIED: Capital Brief (June 26, 2026), StartupDaily (November 2025 previous round confirmed), talentnews.substack.com (June 28 analysis)

SIGNAL: When HR tech vendors start cutting their own staff to build AI, the "no function is safe" era just went from warning to reality. Your people analytics stack just became a leading indicator of your next restructuring.